Counter to Green City & Environmental Policies

Digital billboards themselves are blight. They destroy distinctiveness and sense of  place. Digital billboard content constantly changes but remember, the medium is the  message and erecting the medium of digital billboards throughout San Jose would  be a mistake counter to the image San Jose should project as an environmentally  conscious “green” City. The billboards in the area around the Airport when you head  North on 101 are already a terrible welcome to visitors going in that direction. More  billboards around Downtown would make this worse. 

Edward T. McMahon, “Billboards: The Case for Control,” Planning Commissioners Journal, Number 81, Winter, 2011, p.  1, http://plannersweb.com/2011/01/billboards-the-case-for-control/